Joy News ran a primetime feature on the Reading Icon regional finals this week, following three finalists from their home schools through to the competition stage in Kumasi.
The segment reached an estimated audience of over a million Ghanaian households — by some distance the widest broadcast coverage the programme has had.
We’ve already seen a spike in inbound interest from schools asking about registration for next year’s cohort, which is a welcome problem to have as we plan Cohort 7’s capacity.